Sports betting is one of the most popular and exciting forms of gambling in the UK. Whether you are a fan of football, horse racing, tennis, cricket or any other sport, you can find plenty of opportunities to place your bets and win some money. However, if you are new to sports betting, you might feel overwhelmed by the variety of options, markets, odds and strategies that are involved. That’s why we have prepared this guide to help you get started with sports betting in the UK. We will cover the following topics:
- How to choose the best betting sites for UK players
- How to register and deposit at a UK betting site
- How to understand and compare different types of odds
- How to bet on different sports and markets
- How to use bonuses, promotions and free bets
- How to manage your bankroll and gamble responsibly
By the end of this guide, you should have a better idea of how to bet on sports in the UK and enjoy the experience. Let’s begin!
How to Choose the Best Betting Sites for UK Players
The first step to start betting on sports in the UK is to find a reliable and reputable betting site that suits your needs and preferences. There are hundreds of online bookmakers that accept UK players, but not all of them are equally good. Some factors that you should consider when choosing a betting site are:
- License and regulation: The betting site should be licensed and regulated by the UK Gambling Commission (UKGC), which is the official authority that oversees all gambling activities in the UK. This ensures that the site follows high standards of security, fairness and customer protection. You can check the license status of any betting site on the UKGC website.
- Betting options: The betting site should offer a wide range of sports and markets that you are interested in. You should also check the variety of bet types, such as singles, multiples, accumulators, handicaps, props, futures and more. The more options you have, the more chances you have to find value and win.
- Odds and payouts: The betting site should offer competitive odds and payouts for the sports and markets you want to bet on. You can compare different odds using an odds comparison tool or by visiting multiple sites. The higher the odds, the more money you can win from your bets. You should also check the payout speed and methods of the betting site, as you want to receive your winnings as fast and hassle-free as possible.
- Bonuses and promotions: The betting site should offer generous and frequent bonuses and promotions for new and existing players. These can include welcome offers, free bets, cashback, enhanced odds, loyalty programs and more. Bonuses and promotions can boost your bankroll and give you more opportunities to bet and win.
- Customer service: The betting site should provide friendly and professional customer service that is available 24/7 via various channels, such as live chat, phone, email or social media. You should be able to contact them easily and get quick and helpful responses to any questions or issues you might have.
- User experience: The betting site should have a user-friendly and intuitive website or app that is easy to navigate and use. You should be able to find your favourite sports and markets, place your bets, check your account balance and history, access bonuses and promotions, and contact customer service without any hassle or delay.
Based on these criteria, we have ranked some of the best betting sites for UK players in 2023 in the table below:
Rank | Betting Site | Welcome Offer | BetSmart Rating | Benefits |
---|---|---|---|---|
1 | bet365 | Bet £10 get £30 in free bets | 4.9/5 | Top-rated online bookmaker; Outstanding coverage of sports; Fast and secure banking system |
2 | Betway | Bonus Available | 4.4/5 | Modern betting platform; Soft odds for popular markets; Large welcome bonus |
3 | BetVictor | Bet £5 Get £30 | 4.3/5 | Live PGA Tour Streaming; Very reputable bookmaker; Sharp odds for many sports |
4 | William Hill | Bet £10 & Get £30 | 4.5/5 | Very experienced and trusted bookmaker; Great betting odds across the board; Complete range of sports and markets |
5 | 888sport | Bet £10 Get £30 | 4.4/5 | Superb bookmaker interface; Good sign-up bonus; Top bookmaker with great lines |
You can visit any of these sites and sign up to claim their welcome offers and start betting on sports. However, you should always read the terms and conditions of any bonus or promotion before you accept it, as they might have some restrictions or requirements that you need to fulfil.
How to Register and Deposit at a UK Betting Site
Once you have chosen a betting site that you like, you need to register an account and make a deposit to start betting. The registration process is usually simple and straightforward, and it involves the following steps:
- Visit the betting site and click on the sign up or join button.
- Fill in the registration form with your personal details, such as name, date of birth, address, email and phone number.
- Choose a username and password for your account.
- Verify your identity and age by providing a copy of your ID, passport or driving license.
- Confirm your email address by clicking on the link sent to your inbox.
- Log in to your account and go to the cashier section.
- Choose a payment method that suits you, such as debit card, e-wallet, bank transfer or prepaid card.
- Enter the amount you want to deposit and confirm the transaction.
- Enjoy your welcome bonus and start betting.
The registration and deposit process might vary slightly depending on the betting site, but it usually takes only a few minutes to complete. You should always use your real and accurate information when registering, as any discrepancies might cause problems when you want to withdraw your winnings. You should also check the minimum and maximum deposit limits, as well as the fees and processing times of each payment method.
How to Understand and Compare Different Types of Odds
Odds are one of the most important aspects of sports betting, as they indicate how likely an outcome is to happen and how much money you can win from your bets. However, odds can be expressed in different formats, such as decimal, fractional or American. You should be able to understand and compare different types of odds, as they might affect your betting decisions and strategies.
Decimal Odds
Decimal odds are the most common and simple way of expressing odds. They show how much money you will win for every unit you stake, including your stake. For example, if the odds are 2.50, it means that you will win £2.50 for every £1 you bet, or £25 for every £10 you bet. To calculate your potential payout from decimal odds, you simply multiply your stake by the odds. For example, if you bet £10 on odds of 2.50, your potential payout is £10 x 2.50 = £25.
Fractional Odds
Fractional odds are more traditional and popular in the UK. They show how much profit you will make for every unit you stake, excluding your stake. For example, if the odds are 3/2, it means that you will make £3 profit for every £2 you bet, or £15 profit for every £10 you bet. To calculate your potential payout from fractional odds, you add your stake to your profit. For example, if you bet £10 on odds of 3/2, your potential payout is £10 + (£10 x 3/2) = £25.
American Odds
American odds are more common in the US and some other markets. They show how much money you need to stake to win £100 (if the odds are negative) or how much money you will win for every £100 you stake (if the odds are positive). For example, if the odds are -200, it means that you need to bet £200 to win £100, or £20 to win £10. If the odds are +150, it means that you will win £150 for every £100 you bet, or £15 for every £10 you bet. To calculate your potential payout from American odds, you divide or multiply your stake by 100 depending on the sign of the odds. For example, if you bet £10 on odds of -200, your potential payout is £10 / (-200 / 100) = £15. If you bet £10 on odds of +150, your potential payout is £10 x (150 / 100) = £25.
You can use an online odds converter tool to switch between different types of odds and find the best value for your bets.
How to Bet on Different Sports and Markets
One of the most exciting things about sports betting is that you can bet on almost any sport and any market that you can think of. However, some sports and markets are more popular and profitable than others, so you should have some basic knowledge and strategies for each one.