Chelsea Announces Roobet as Official Betting Partner in Latin America and Canada

Chelsea Football Club has taken a significant step in expanding its global reach by announcing a multi-year partnership with Roobet, a leading crypto-based betting platform. This collaboration designates Roobet as Chelsea’s official betting partner for Latin America and Canada, marking a new era of engagement and entertainment for fans across these regions.

A Strategic Partnership

The partnership between Chelsea and Roobet is more than just a business deal; it’s a strategic alliance aimed at leveraging the strengths of both entities. Chelsea, with its rich history and massive fanbase, provides Roobet with an unparalleled platform to enhance its brand visibility. In return, Roobet brings its innovative approach to online betting, promising to deliver unique and engaging experiences for Chelsea fans.

Expanding Brand Visibility

Roobet’s decision to partner with Chelsea is a calculated move to expand its presence in 32 key markets across Latin America and Canada. These regions are known for their passionate sports fans, and Chelsea’s popularity in these areas provides an excellent opportunity for Roobet to connect with a broader audience. The partnership will see Roobet’s branding prominently displayed during Chelsea’s matches, both on digital platforms and at Stamford Bridge, the club’s iconic home ground.

Enhancing Fan Engagement

One of the primary goals of this partnership is to enhance fan engagement. Roobet plans to roll out a series of promotional campaigns and exclusive offers tailored specifically for Chelsea fans in Latin America and Canada. These initiatives will include match tickets, hospitality packages, and unique experiences that money can’t buy, such as behind-the-scenes access to Chelsea’s training sessions at Cobham.

Leveraging Digital and Social Media

In today’s digital age, social media plays a crucial role in connecting with fans. Roobet and Chelsea will collaborate to create bespoke content that resonates with the club’s supporters. This content will be shared across various digital and social media platforms, ensuring that fans stay engaged and connected with their favorite club. From exclusive interviews with players to behind-the-scenes footage, the partnership aims to bring fans closer to the action than ever before.

Supporting the Creator Community

Roobet is not just a betting platform; it’s a pioneer in the online entertainment industry with a strong focus on advancing cryptocurrency and blockchain technology. The company is committed to supporting the creator community, and this partnership with Chelsea will provide a valuable opportunity to showcase its innovative approach. By integrating blockchain technology into its operations, Roobet aims to offer a secure and transparent betting experience for its users.

A Win-Win for Both Parties

Casper Stylsvig, Chief Revenue Officer for Chelsea Football Club, expressed his excitement about the partnership, stating, “We are really pleased to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada. There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users”.

Anthony Brennan, Co-Founder and Head of Partnerships for Roobet, echoed this sentiment, saying, “Roobet is excited to partner with Chelsea FC, and give Chelsea fans the opportunity to win experiences that money can’t buy. Bringing the evolution of iGaming to the world in partnership with Chelsea will continue to elevate the unique experience that Roobet offers to our players”.

The Future of Betting Partnerships

This partnership between Chelsea and Roobet is part of a broader trend in the sports industry, where clubs are increasingly collaborating with betting companies to enhance fan engagement and generate additional revenue streams. With the self-imposed ban on front-of-shirt betting deals set to come into effect at the end of the 2025/26 season, regional partnerships like this one are becoming more popular.

Conclusion

The announcement of Roobet as Chelsea’s official betting partner for Latin America and Canada is a testament to the club’s commitment to innovation and fan engagement. This multi-year partnership promises to bring exciting new opportunities for fans, while also expanding Roobet’s brand presence in key markets. As both entities work together to create unique and engaging experiences, the future looks bright for Chelsea fans in Latin America and Canada.