Octoplay expands in the UK with William Hill

Octoplay announced its partnership with William Hill, one of the UK’s most iconic sports betting and gaming brands¹. This partnership is part of Octoplay’s broader strategy to establish itself as a leading supplier in the UK’s regulated market. The collaboration will see Octoplay’s most popular titles, including “Cash Link Express: Hold & Win,” “Lightning Blitz Supercharged,” and “777 Hot Reels,” made available to William Hill’s vast player base.

Key Features of the Collaboration

One of the standout features of this partnership is the introduction of a bespoke jackpot solution, developed specifically for William Hill. This customized feature, known as the “Jackpot Hunt,” reflects Octoplay’s commitment to creating tailored, innovative content for its partners. The bespoke nature of this solution highlights the close collaboration between Octoplay and William Hill, ensuring that the gaming experience is both unique and engaging for players.

Nick Vuchev, Commercial Director at Octoplay, emphasized the significance of this partnership, stating, “Partnering with William Hill represents a significant step in our expansion strategy. The bespoke Jackpot Hunt solution we’ve developed for William Hill showcases our ability to collaborate closely with tier-one operators to create tailored, innovative content. We’re excited to bring our premium games and other innovative platform solutions to William Hill’s vast player base in the UK”.

Strategic Importance

This partnership is not just about expanding Octoplay’s reach; it also underscores the company’s strategic approach to growth in regulated markets. By partnering with a well-established operator like William Hill, Octoplay is positioning itself as a key player in the UK iGaming industry. This move follows Octoplay’s recent successful launches with other major operators such as Flutter and Entain, further solidifying its presence in one of the world’s largest regulated markets.

Keiron Downs, Head of Gaming UK, Content Operations at William Hill, also expressed enthusiasm about the partnership, stating, “At William Hill, we’re always looking to enhance our gaming portfolio with high-quality, engaging content. Octoplay’s games and Jackpot Hunt align perfectly with our commitment to providing an exceptional gaming experience”.

Market Expansion and Regulatory Compliance

Octoplay’s expansion into the UK market is part of a broader strategy to grow its presence in regulated jurisdictions. The company holds licenses in several key markets, including the UK, Sweden, Malta, Ontario, Slovakia, Greece, and Romania. This extensive regulatory compliance demonstrates Octoplay’s commitment to operating within the legal frameworks of these markets, ensuring that its offerings are both safe and reliable for players.

The partnership with William Hill is a testament to Octoplay’s ability to navigate the complexities of different regulatory environments while delivering high-quality gaming content. By aligning with reputable operators in these markets, Octoplay is able to leverage its innovative solutions to reach a wider audience and enhance its brand recognition.

Innovative Gaming Solutions

Octoplay is known for its innovative approach to game development, and this partnership with William Hill is no exception. The company’s portfolio includes a range of engaging and visually appealing slot titles that are designed to captivate players. Games like “Cash Link Express: Hold & Win,” “Lightning Blitz Supercharged,” and “777 Hot Reels” are just a few examples of the high-quality content that Octoplay brings to the table.

The bespoke Jackpot Hunt feature developed for William Hill is a prime example of Octoplay’s ability to create customized solutions that meet the specific needs of its partners. This feature not only enhances the gaming experience for players but also provides William Hill with a unique selling point that sets it apart from other operators in the market.

Future Prospects

Looking ahead, the partnership between Octoplay and William Hill is expected to yield significant benefits for both companies. For Octoplay, this collaboration represents a major milestone in its expansion strategy, providing a platform to showcase its innovative gaming solutions to a broader audience. For William Hill, the addition of Octoplay’s high-quality content enhances its gaming portfolio, offering players a more diverse and engaging experience.

The success of this partnership could also pave the way for further collaborations between Octoplay and other major operators in the UK and beyond. As Octoplay continues to expand its presence in regulated markets, its reputation as a leading supplier of innovative gaming solutions is likely to grow, attracting more partnerships and opportunities for growth.

Conclusion

In conclusion, Octoplay’s expansion in the UK through its partnership with William Hill is a significant development in the iGaming industry. This collaboration brings together Octoplay’s innovative gaming solutions and William Hill’s extensive reach and reputation, creating a powerful synergy that benefits both companies. With a focus on regulatory compliance, customized solutions, and high-quality content, Octoplay is well-positioned to continue its growth in the UK and other regulated markets. The future looks bright for Octoplay as it continues to establish itself as a key player in the global iGaming industry.