2010 FIFA World Cup

National football teams including Argentina, France, Germany, Japan, Mexico, Russia, South Africa and Spain presented their new 2010 FIFA World Cup federal kits. The new federation kits will be worn leading up to throughout the 2010 FIFA World Cup. Mexico will debut its new uniform on field in 2010. For the very first time in soccer history, Adidas has created a kit giving players like Lionel Messi, Michael Bal lack, Andres Guard ado, Steven Pienaar and Xavi an opportunity to select a combination of technology, fit and comfort from 22 different shirt combinations. The new range will ensure players look unified in the team’s design while also providing a freedom to choose a preferred fit and technology.

Among the selection options is the TECHFIT Power Web jersey. Until lately, TECHFIT Power Web has been more commonly worn under the player’s uniform as compression apparel, but the new Adidas kits offer TECHFIT built into the actual jersey giving players a performance advantage in a single layer. TECHFIT Power WEB is a cutting edge athletic apparel design that reduces muscle vibration to maximize power, acceleration and endurance. Throughout the use of compression fabrics and applied TPU bands in specific areas, TECHFIT is proven to increase a player’s power by 5.3 percent, vertical leap by 4 percent, sprint speed by 1.1 percent and enhance endurance by 0.8 percent.

The Adidas 2010 FIFA World Cup TECHFIT jerseys worn as a single layer are 45 percent lighter than wearing two pieces together. The 2nd 2010 FIFA World Cup jersey option is the FORMOTION uniform, which features optimized garment construction with sculpted sleeve openings to accommodate maximum freedom of movement. The FORMOTION uniform was designed to match the traditional TECHFIT Power WEB compression apparel. The TECHFIT the shirt worn by the players on the pitch will retail for US$150 and the authentic replica jersey will retail for US$70. Adidas, the .1 soccer brand in the world, is the official sponsor FIFA, supplier and licensee of the 2010 World Cup in South Africa.

A rich product portfolio designed for the 2010 FIFA World Cup will include innovative shoes, apparel and hardware including the Official Match Ball that will be unveiled on December 4th, 2009 in Cape Town, South Africa at the Official World Cup Draw Show. Leveraging the 18 year collaboration between Liverpool FC and Carlsberg, it’ll be a perfect opportunity for city of Liverpool to mark the match on that day for the World Expo 2010 which is hosting at its twin city Shanghai. Nike Elite Series in 2010 World Cup Nike designers have reduced the weight of every boot so players can perform at their best.

Lightweight construction, intricate engineering, carbon enforced strength and high contrast colors distinguish the boots. Lace Up. Save Lives by Nike Leading footballers join forces to get individuals to Lace Up. Save Lives.