Scientific Enters the New Romanian Market

The latest licensee to join the Romanian market increasingly alarming lineup of iGaming competitors is Scientific Games.

European Territory

The European presence has been fortified by a US country. On Monday Scientific Games which is a US-based gambling product and service provider announced that it had joined the initial wave of licensees who received approval from Romanian gambling regulator Oficiul National pentru Jocuri de Noroc (ONJN) under new guidelines. As from July 1st 2016 Scientific Games joined other established casino provider brands such as Prima Networks, iSoftBet, Play’n GO and Netent. Together they will be able to offer iGaming and also compete for the Romanian market.

Expansion Strategy

According to Bob Hays the Commercial VP of Interactive division the expansion of Scientific is strategically driven by legal compliance and market innovation which are the two priorities of Interactive division. The company is also to enter the Italian and Portuguese online gambling markets later in the year. This is after it marks its tenth global authority in the entry into Romania. Hays further commented that his company’s expansion strategy will target the new European authority.

One of Many

Hays has also lauded the holdings in the greater European Union that the ONJN provides after he added that Scientific are ever happy to introduce products to upcoming jurisdictions. He said that the venture is among the first of the many competent expansions in the current regulated authorities.

Romanian Exposure

Through various provider deals such as 888 Casino, Unibet, NetBet, BWIN, Betfair and Circus the Scientific Games already have content in the Romanian market. Well known titles such as Zeus III, Spartacus Gladiator of Rome and Raging Rhino are in offer.

Market Impact

At the day of the announcement trading was well boosted and the Scientific shares had gone up by 3.21% which was estimated to be at US$10.61 per share in New York at closing Monday.

Outlook

It is always encouraging to see the left-right tremendous growth taking place. This is because most times the news is mostly dominated by European iGaming companies that try to find a way in to the US.