10 of the Best Betting Sites in the UK for Real Money Gambling

If you are looking for the best betting sites in the UK, you have come to the right place. In this article, we will review 10 of the top online bookmakers that offer a wide range of sports, markets, odds and bonuses for UK punters. Whether you are a fan of football, horse racing, cricket, tennis or any other sport, you will find a betting site that suits your needs and preferences.

We will also provide some useful tips and advice on how to choose a reliable and trustworthy betting site, how to claim and use the welcome bonuses and promotions, and how to bet safely and responsibly online. By the end of this article, you will have a better understanding of the UK online betting industry and how to make the most of your gambling experience.

How We Ranked the Best Betting Sites in the UK

Before we dive into the details of each betting site, let us explain how we ranked them and what criteria we used to evaluate them. We have used our years of experience and data from various sources to rate and analyse the best betting sites in the UK. We have considered the following factors:

• Licensing and regulation: We only recommend betting sites that are licensed and regulated by reputable authorities, such as the UK Gambling Commission (UKGC) or the Malta Gaming Authority (MGA). These licenses ensure that the betting sites operate legally and fairly, protect their customers’ funds and personal information, and adhere to high standards of security and responsible gambling.

• Reputation and trustworthiness: We also check the reputation and trustworthiness of each betting site by reading customer reviews, feedback and complaints on various platforms, such as Trustpilot, Reddit, social media and forums. We look for any red flags or issues that might affect the quality and reliability of the betting site, such as delayed payments, unfair terms and conditions, poor customer service or fraudulent activities.

• Sports coverage and variety: One of the main aspects that attract punters to a betting site is the sports coverage and variety. We look for betting sites that offer a wide range of sports and markets, both pre-match and in-play, covering popular events such as Premier League football, Grand Slam tennis, Ashes cricket, Cheltenham Festival horse racing and more. We also look for betting sites that offer niche sports and markets, such as esports, politics, entertainment and virtual sports.

• Odds quality and payout levels: Another important factor that influences our ranking is the odds quality and payout levels of each betting site. We compare the odds offered by different bookmakers on various sports and events, using tools such as Oddschecker or Smarkets. We look for betting sites that offer competitive odds and high payout levels, which indicate how much they return to their customers in winnings.

• Bonuses and promotions: Bonuses and promotions are another way for betting sites to attract and retain customers. We look for betting sites that offer generous welcome bonuses for new customers, such as free bets, matched deposits or risk-free bets. We also look for betting sites that offer regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes.

• Payment methods and security: Payment methods and security are also essential factors that we consider when ranking the best betting sites in the UK. We look for betting sites that offer a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. We also look for betting sites that process payments quickly and securely, using encryption technology and verification procedures to protect their customers’ transactions.

• Customer service and support: Customer service and support are also crucial aspects that we evaluate when ranking the best betting sites in the UK. We look for betting sites that offer friendly, helpful and professional customer service agents who can be contacted via various channels, such as live chat, phone or email. We also look for betting sites that offer comprehensive support resources, such as FAQs, guides or tutorials.

Based on these criteria, we have ranked 10 of the best betting sites in the UK below. We have also provided a brief overview of each betting site’s features, pros and cons.

10 Best Betting Sites in the UK

1. bet365

bet365 is one of the most popular and reputable online bookmakers in the world. It was founded in 2000 by Denise Coates in Stoke-on-Trent, England. It has over 45 million customers across more than 200 countries and employs over 5,000 people. It is licensed and regulated by the UKGC and the MGA.

bet365 offers an outstanding coverage of sports and markets, both pre-match and in-play. It covers over 40 sports, including football, horse racing, cricket, tennis, golf, rugby, basketball, darts and more. It also offers niche sports and markets, such as esports, politics, entertainment and virtual sports. It has some of the best odds and payout levels in the industry, reaching up to 97% on major events.

bet365 also offers a generous welcome bonus for new customers. It consists of up to £100 in bet credits, which are paid as bonus funds that can be used to place bets on any sport or market. To claim the bonus, customers need to register using the promo code BS100, deposit and place a qualifying bet of £5 or more at odds of 1/5 (1.20) or greater within 30 days of opening their account. The bet credits are then available for use upon settlement of the qualifying bet.

bet365 also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• 2 Goals Ahead Early Payout Offer: This offer applies to pre-match bets on the standard full-time result market for selected football competitions. If the team you back goes two goals ahead at any stage during the match, bet365 will pay out your bet in full regardless of whether the opposition comes back to draw or win the match.

• Tennis Accumulator Bonus: This offer applies to pre-match accumulators of two or more selections on the To Win Match, First Set Winner and Set Betting markets for singles and doubles matches from any Grand Slam, ATP, WTA or Challenger Tour event, as well as singles and doubles matches from the Davis Cup, Fed Cup and Hopman Cup. The bonus percentage is dependent on the number of selections in your accumulator, ranging from 5% for a double to 70% for a 14-fold or more.

• Horse Racing Best Odds Guaranteed: This offer applies to all bets placed on win and each-way fixed odds markets for all races shown live on ITV Racing. If you take a price on your selection and the Starting Price (SP) is bigger, bet365 will pay you out at the bigger odds.

bet365 also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £5 for most methods, while the minimum withdrawal amount is £5 for debit cards and e-wallets and £10 for bank transfers.

bet365 also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Outstanding coverage of sports and markets
• Competitive odds and high payout levels
• Generous welcome bonus and regular promotions
• Variety of payment options and fast payouts
• Friendly and professional customer service

Cons

• Some terms and conditions can be confusing or restrictive
• Some markets or events can have lower limits or restrictions
• Some customers have reported account closures or limitations

2. Betway

Betway is another popular and reputable online bookmaker in the UK. It was founded in 2006 by a group of sports enthusiasts who wanted to create a better online betting experience. It has over 2 million customers across more than 20 countries and employs over 1,000 people. It is licensed and regulated by the UKGC and the MGA.

Betway offers a modern betting platform that is easy to use and navigate. It covers over 30 sports, including football, horse racing, cricket, tennis, golf, rugby, basketball, darts and more. It also offers niche sports and markets, such as esports, politics, entertainment and virtual sports. It has some of the best odds and payout levels in the industry, reaching up to 95% on major events.

Betway also offers a large welcome bonus for new customers. It consists of a 100% matched deposit bonus up to £50, which can be used to place bets on any sport or market. To claim the bonus, customers need to register using the promo code BET50, deposit and wager at least £10 at odds of 1.75 (3/4) or greater within 7 days of opening their account. The bonus amount is then credited to their account as bonus funds.

Betway also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• Betway Boosts: These are enhanced odds on selected markets or events, such as Premier League football, Grand Slam tennis, Ashes cricket or Cheltenham Festival horse racing. They are available daily and can offer significant value for punters.

• Betway Free Bet Club: This is a loyalty scheme that rewards customers who place £25 or more in trebles or higher (at odds of 2/1 or greater) each week with two £5 free bets. The free bets are credited on Saturdays and Mondays and can be used on any sport or market.

• Betway 4 To Score: This is a free-to-play prediction game that gives customers the chance to win up to £50,000 each week by correctly predicting the first goalscorer in four selected football matches. The game is open to all Betway customers and can be played once per round.

Betway also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £10 for most methods, while the minimum withdrawal amount is £10 for all methods.

Betway also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Modern betting platform
• Wide range of sports and markets
• Large welcome bonus and regular promotions
• Variety of payment options and fast payouts
• Friendly and professional customer service

Cons

• Some terms and conditions can be confusing or restrictive
• Some markets or events can have lower limits or restrictions
• Some customers have reported account closures or limitations

3. BetTarget

BetTarget is one of the newest and most innovative online bookmakers in the UK. It was launched in 2021 by a team of experienced industry professionals who wanted to create a unique and personalised online betting experience. It is licensed and regulated by the UKGC.

BetTarget offers a cutting-edge betting platform that uses artificial intelligence (AI) and machine learning (ML) to tailor its products and services to each customer’s preferences and behaviour. It covers over 25 sports, including football, horse racing, cricket, tennis, golf, rugby, basketball, darts and more. It also offers niche sports and markets, such as esports, politics, entertainment and virtual sports. It has some of the highest odds and payout levels in the industry, reaching up to 98% on major events.

BetTarget also offers a generous welcome bonus for new customers. It consists of a 100% matched deposit bonus up to £100, which can be used to place bets on any sport or market. To claim the bonus, customers need to register using the promo code BT100, deposit and wager at least £10 at odds of 1/2 (1.50) or greater within 14 days of opening their account. The bonus amount is then credited to their account as bonus funds.

BetTarget also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• BetTarget Boosts: These are enhanced odds on selected markets or events, such as Premier League football, Grand Slam tennis, Ashes cricket or Cheltenham Festival horse racing. They are available daily and can offer significant value for punters.

• BetTarget Cashback: This is a cashback offer that rewards customers who place bets on any sport or market with up to 10% cashback on their net losses each week. The cashback amount is calculated based on the customer’s betting activity and profile and is credited to their account as cash every Monday.

• BetTarget VIP Club: This is a loyalty scheme that rewards customers who place bets on any sport or market with various benefits and perks, such as exclusive bonuses, free bets, cash prizes, personal account managers, invitations to VIP events and more. The VIP Club has four levels: Bronze, Silver, Gold and Platinum. Customers can progress through the levels by earning points based on their betting activity and profile.

BetTarget also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £10 for most methods, while the minimum withdrawal amount is £10 for all methods.

BetTarget also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Cutting-edge betting platform
• Personalised products and services
• High odds and payout levels
• Generous welcome bonus and regular promotions
• Variety of payment options and fast payouts

Cons

• Some terms and conditions can be confusing or restrictive
• Some markets or events can have lower limits or restrictions
• Some customers have reported technical issues or glitches

4. 888sport

888sport is another popular and reputable online bookmaker in the UK. It was founded in 2008 by the 888 Holdings group, which also operates other online gambling brands such as 888casino, 888poker and 888bingo. It has over 10 million customers across more than 150 countries and employs over 1,500 people. It is licensed and regulated by the UKGC and the MGA.

888sport offers a top betting site for live markets that is easy to use and navigate. It covers over 30 sports, including football, horse racing, cricket, tennis, golf, rugby, basketball, darts and more. It also offers niche sports and markets, such as esports, politics, entertainment and virtual sports. It has some of the best odds and payout levels in the industry, reaching up to 96% on major events.

888sport also offers a large welcome bonus for new customers. It consists of £30 in free bets plus a £10 casino bonus, which can be used to place bets on any sport or market. To claim the bonus, customers need to register using the promo code 30F, deposit and place a qualifying bet of £10 or more at odds of 1/2 (1.50) or greater within 30 days of opening their account. The free bets are then credited to their account as three £10 free bet tokens within 10 hours of bet settlement.

888sport also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• 888 Specials: These are enhanced odds on selected markets or events, such as Premier League football, Grand Slam tennis, Ashes cricket or Cheltenham Festival horse racing. They are available daily and can offer significant value for punters.

• Acca Saver: This is a cashback offer that refunds customers who place an acca of six legs or more (at odds of 1/2 or greater per leg) on any sport or market with up to £25 in free bets if one leg lets them down.

• Win Win: This is a loyalty scheme that rewards customers who place bets on any sport or market with a £5 free bet every day they win at odds of 4/1 (5.00) or greater.

888sport also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £10 for most methods, while the minimum withdrawal amount is £3 for debit cards and e-wallets and £10 for bank transfers.

888sport also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Top betting site for live markets
• Wide range of sports and markets
• Large welcome bonus and regular promotions
• Variety of payment options and fast payouts
• Friendly and professional customer service

Cons

• Some terms and conditions can be confusing or restrictive
• Some markets or events can have lower limits or restrictions
• Some customers have reported account closures or limitations

5. William Hill

William Hill is one of the oldest and most experienced online bookmakers in the UK. It was founded in 1934 by William Hill in London, England. It has over 16 million customers across more than 180 countries and employs over 12,000 people. It is licensed and regulated by the UKGC.

William Hill offers a very reputable and trusted bookmaker that has a great betting odds across the board. It covers over 30 sports, including football, horse racing, cricket, tennis, golf, rugby, basketball, darts and more. It also offers niche sports and markets, such as esports, politics, entertainment and virtual sports. It has some of the best odds and payout levels in the industry, reaching up to 95% on major events.

William Hill also offers a generous welcome bonus for new customers. It consists of £30 in free bets when you place any bet of £10 or more. To claim the bonus, customers need to register using the promo code H30, deposit and place a qualifying bet of £10 or more at odds of 1/2 (1.50) or greater within 30 days of opening their account. The free bets are then credited to their account as two £15 free bet tokens within 10 hours of bet settlement.

William Hill also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• Bet Boosts: These are enhanced odds on selected markets or events, such as Premier League football, Grand Slam tennis, Ashes cricket or Cheltenham Festival horse racing. They are available daily and can offer significant value for punters.

• Acca Freedom: This is a promotion that gives customers the choice between two options when placing an acca of three legs or more (at odds of 1/5 or greater per leg) on any sport or market. The first option is to boost the odds of the acca by up to 25%, while the second option is to insure the acca against one leg letting them down with up to £20 in free bets.

• Scratch of the Day: This is a free-to-play game that gives customers the chance to win various prizes every day by scratching a virtual card on the William Hill website or app. The prizes include free bets, bonuses, cash prizes, enhanced odds and more.

William Hill also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £5 for most methods, while the minimum withdrawal amount is £5 for debit cards and e-wallets and £25 for bank transfers.

William Hill also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Very reputable and trusted bookmaker
• Great betting odds across the board
• Generous welcome bonus and regular promotions
• Variety of payment options and fast payouts
• Friendly and professional customer service

Cons

• Some terms and conditions can be confusing or restrictive
• Some markets or events can have lower limits or restrictions
• Some customers have reported account closures or limitations

6. BetVictor

BetVictor is another popular and reputable online bookmaker in the UK. It was founded in 1946 by Victor Chandler in London, England. It has over 1 million customers across more than 160 countries and employs over 500 people. It is licensed and regulated by the UKGC and the MGA.

BetVictor offers a very sharp odds for many sports that is easy to use and navigate. It covers over 30 sports, including football, horse racing, cricket, tennis, golf, rugby, basketball, darts and more. It also offers niche sports and markets, such as esports, politics, entertainment and virtual sports. It has some of the best odds and payout levels in the industry, reaching up to 97% on major events.

BetVictor also offers a generous welcome bonus for new customers. It consists of £30 in free bets plus a £10 casino bonus when you place any bet of £5 or more. To claim the bonus, customers need to register using the promo code VICTOR30FIVE , deposit and place a qualifying bet of £5 or more at odds of evens (2.00) or greater within 7 days of opening their account. The free bets are then credited to their account as three £10 free bet tokens within 10 hours of bet settlement.

BetVictor also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• PriceItUp: These are enhanced odds on selected markets or events, such as Premier League football, Grand Slam tennis, Ashes cricket or Cheltenham Festival horse racing. They are available daily and can offer significant value for punters.

• Acca Insurance: This is a cashback offer that refunds customers who place an acca of five legs or more (at odds of 1/5 or greater per leg) on any sport or market with up to £10 in free bets if one leg lets them down.

• BetVictor Golden Goal: This is a free-to-play prediction game that gives customers the chance to win up to £25,000 each week by correctly predicting the minute and scorer of the first goal in a selected football match. The game is open to all BetVictor customers and can be played once per round.

BetVictor also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £5 for most methods, while the minimum withdrawal amount is £10 for all methods.

BetVictor also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Very sharp odds for many sports
• Wide range of sports and markets
• Generous welcome bonus and regular promotions
• Variety of payment options and fast payouts
• Friendly and professional customer service

Cons

• Some terms and conditions can be confusing or restrictive
• Some markets or events can have lower limits or restrictions
• Some customers have reported account closures or limitations

7. BoyleSports

BoyleSports is another popular and reputable online bookmaker in the UK. It was founded in 1982 by John Boyle in Dundalk, Ireland. It has over 2 million customers across more than 100 countries and employs over 2,500 people. It is licensed and regulated by the UKGC and the MGA.

BoyleSports offers a famous bookmaker that is easy to use and navigate. It covers over 30 sports, including football, horse racing, cricket, tennis, golf, rugby, basketball, darts and more. It also offers niche sports and markets, such as esports, politics, entertainment and virtual sports. It has some of the best odds and payout levels in the industry, reaching up to 96% on major events.

BoyleSports also offers a generous welcome bonus for new customers. It consists of £20 in free bets plus a £10 casino bonus when you place any bet of £10 or more. To claim the bonus, customers need to register using the promo code BS20 , deposit and place a qualifying bet of £10 or more at odds of evens (2.00) or greater within 7 days of opening their account. The free bets are then credited to their account as four £5 free bet tokens within 10 hours of bet settlement.

BoyleSports also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• Best Odds Guaranteed: This offer applies to all bets placed on win and each-way fixed odds markets for all UK and Irish horse racing and greyhound racing. If you take a price on your selection and the Starting Price (SP) is bigger, BoyleSports will pay you out at the bigger odds.

• Acca Loyalty: This is a loyalty scheme that rewards customers who place accas of five legs or more (at odds of 1/3 or greater per leg) on any sport or market with a free acca worth up to £5 every week. The free acca is credited to their account as a free bet token within 24 hours of qualifying.

• BoyleXtra: This is a loyalty scheme that rewards customers who place bets on any sport or market with various benefits and perks, such as exclusive bonuses, free bets, cash prizes, personal account managers, invitations to VIP events and more. The BoyleXtra scheme has four levels: Bronze, Silver, Gold and Platinum. Customers can progress through the levels by earning points based on their betting activity and profile.

BoyleSports also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £5 for most methods, while the minimum withdrawal amount is £10 for all methods.

BoyleSports also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Famous bookmaker
• Wide range of sports and markets
• Generous welcome bonus and regular promotions
• Variety of payment options and fast payouts
• Friendly and professional customer service

Cons

• Some terms and conditions can be confusing or restrictive
• Some markets or events can have lower limits or restrictions
• Some customers have reported account closures or limitations

8. Tote

Tote is another popular and reputable online bookmaker in the UK. It was founded in 1928 by Winston Churchill as a state-owned betting operator that offered pool betting on horse racing. It was privatised in 2011 and acquired by Betfred, before being sold to a consortium of racing industry figures in 2019. It is licensed and regulated by the UKGC.

Tote offers a unique and specialised betting platform that focuses on pool betting on horse racing. Pool betting is a form of pari-mutuel betting, where all the bets on a market are pooled together and the payout is determined by the number of winners and the size of the pool. Pool betting offers some advantages over fixed odds betting, such as potentially higher payouts, more transparency and more social interaction.

Tote covers all UK and Irish horse racing, as well as selected international races from countries such as France, USA, Australia and South Africa. It offers various types of pool bets, such as win, place, exacta, trifecta, quadpot, placepot, jackpot and scoop6. It also offers some exclusive pool bets, such as the Tote Ten to Follow, which is a season-long fantasy horse racing competition where customers can win up to £250,000 by picking 10 horses to follow throughout the season.

Tote also offers a generous welcome bonus for new customers. It consists of £20 in Tote Credit when you place your first bet of £5 or more. To claim the bonus, customers need to register using the promo code NEWBONUS , deposit and place a qualifying bet of £5 or more on any pool bet within 30 days of opening their account. The Tote Credit is then credited to their account as £10 redeemable against racing bets and £10 redeemable against racing bets excl. Win/Place within 24 hours of bet settlement.

Tote also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• Tote Guarantee: This offer applies to all win bets on UK races. If you take a price on your selection and the Tote returns bigger, Tote will pay you out at the bigger odds.
• Tote+: This offer applies to all pool bets on UK races. If you place your bets via the Tote website or app, you will get a 10% bonus on your winnings.
• Tote Rewards: This is a loyalty scheme that rewards customers who place bets on any pool bet with various benefits and perks, such as exclusive bonuses, free bets, cash prizes, personal account managers, invitations to VIP events and more. The Tote Rewards scheme has four levels: Bronze, Silver, Gold and Platinum. Customers can progress through the levels by earning points based on their betting activity and profile.

Tote also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £5 for most methods, while the minimum withdrawal amount is £5 for all methods.

Tote also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Unique and specialised betting platform
• Pool betting on horse racing
• Generous welcome bonus and regular promotions
• Variety of payment options and fast payouts
• Friendly and professional customer service

Cons

• Limited sports coverage and variety
• Pool betting can be complex or confusing
• Some customers have reported technical issues or glitches

9. bwin

bwin is another popular and reputable online bookmaker in the UK. It was founded in 1997 by Norbert Teufelberger and Manfred Bodner in Vienna, Austria. It has over 20 million customers across more than 25 countries and employs over 1,000 people. It is licensed and regulated by the UKGC and the MGA. bwin offers a superb bookmaker interface that is easy to use and navigate. It covers over 30 sports, including football, horse racing, cricket, tennis, golf, rugby, basketball, darts and more. It also offers niche sports and markets, such as esports, politics, entertainment and virtual sports. It has some of the best odds and payout levels in the industry, reaching up to 94% on major events.

bwin also offers a generous welcome bonus for new customers. It consists of a £20 backup bet, which can be used to place a risk-free bet on any sport or market. To claim the bonus, customers need to register using the promo code WELCOMEBONUS , deposit and place a qualifying bet of £10 or more at odds of evens (2.00) or greater within 7 days of opening their account. If the bet loses, bwin will refund the stake as a free bet up to £20.

bwin also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• bwin Boosts: These are enhanced odds on selected markets or events, such as Premier League football, Grand Slam tennis, Ashes cricket or Cheltenham Festival horse racing. They are available daily and can offer significant value for punters.
• Acca Madness: This is a promotion that rewards customers who place accas of four legs or more (at odds of 1/5 or greater per leg) on any sport or market with up to £800 in free bets every week. The free bets are awarded based on the highest winning odds of each customer’s accas.
• bwin VIP Club: This is a loyalty scheme that rewards customers who place bets on any sport or market with various benefits and perks, such as exclusive bonuses, free bets, cash prizes, personal account managers, invitations to VIP events and more. The bwin VIP Club has four levels: Bronze, Silver, Gold and Platinum. Customers can progress through the levels by earning points based on their betting activity and profile.

bwin also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £10 for most methods, while the minimum withdrawal amount is £10 for all methods.

bwin also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Superb bookmaker interface
• Wide range of sports and markets
• Generous welcome bonus and regular promotions
• Variety of payment options and fast payouts
• Friendly and professional customer service

Cons

• Some terms and conditions can be confusing or restrictive
• Some markets or events can have lower limits or restrictions
• Some customers have reported account closures or limitations

10. Sportingbet

Sportingbet is another popular and reputable online bookmaker in the UK. It was founded in 1998 by Mark Blandford in London, England. It has over 2 million customers across more than 20 countries and employs over 700 people. It is licensed and regulated by the UKGC and the MGA.

Sportingbet offers a trustworthy online bookmaker that is easy to use and navigate. It covers over 30 sports, including football, horse racing, cricket, tennis, golf, rugby, basketball, darts and more. It also offers niche sports and markets, such as esports, politics, entertainment and virtual sports. It has some of the best odds and payout levels in the industry, reaching up to 93% on major events.

Sportingbet also offers a generous welcome bonus for new customers. It consists of up to £50 in free bets when you place your first bet of £10 or more. To claim the bonus, customers need to register using the promo code SB50 , deposit and place a qualifying bet of £10 or more at odds of evens (2.00) or greater within 7 days of opening their account. The free bets are then credited to their account as five £10 free bet tokens within 48 hours of bet settlement.

Sportingbet also offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes. Some of the most popular promotions include:

• Sportingbet Boosts: These are enhanced odds on selected markets or events, such as Premier League football, Grand Slam tennis, Ashes cricket or Cheltenham Festival horse racing. They are available daily and can offer significant value for punters.
• Acca Insurance: This is a cashback offer that refunds customers who place an acca of five legs or more (at odds of 1/5 or greater per leg) on any sport or market with up to £20 in free bets if one leg lets them down.
• Sportingbet VIP Club: This is a loyalty scheme that rewards customers who place bets on any sport or market with various benefits and perks, such as exclusive bonuses, free bets, cash prizes, personal account managers, invitations to VIP events and more. The Sportingbet VIP Club has four levels: Bronze, Silver, Gold and Platinum. Customers can progress through the levels by earning points based on their betting activity and profile.

Sportingbet also offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. It processes payments quickly and securely, using encryption technology and verification procedures to protect its customers’ transactions. The minimum deposit amount is £10 for most methods, while the minimum withdrawal amount is £10 for all methods.

Sportingbet also offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. It also offers comprehensive support resources, such as FAQs, guides or tutorials.

Pros

• Trustworthy online bookmaker
• Wide range of sports and markets
• Generous welcome bonus and regular promotions
• Variety of payment options and fast payouts
• Friendly and professional customer service

Cons

• Some terms and conditions can be confusing or restrictive
• Some markets or events can have lower limits or restrictions
• Some customers have reported account closures or limitations

Conclusion

In conclusion, we have reviewed 10 of the best betting sites in the UK for real money gambling. We have ranked them based on various criteria, such as licensing and regulation, reputation and trustworthiness, sports coverage and variety, odds quality and payout levels, bonuses and promotions, payment methods and security, customer service and support. We have also provided a brief overview of each betting site’s features, pros and cons.

We hope that this article has helped you to find a betting site that suits your needs and preferences. However, we also encourage you to do your own research and compare different betting sites before making a final decision. Remember to always gamble responsibly and only bet what you can afford to lose.

FAQ

What are the best betting sites in the UK?

There is no definitive answer to this question, as different betting sites may suit different punters depending on their preferences and expectations. However, some of the factors that can help you to choose a good betting site are:

• Licensing and regulation: Make sure that the betting site is licensed and regulated by reputable authorities, such as the UKGC or the MGA. This ensures that the betting site operates legally and fairly, protects your funds and personal information, and adheres to high standards of security and responsible gambling.
• Reputation and trustworthiness: Check the reputation and trustworthiness of the betting site by reading customer reviews, feedback and complaints on various platforms, such as Trustpilot, Reddit, social media and forums. Look for any red flags or issues that might affect the quality and reliability of the betting site, such as delayed payments, unfair terms and conditions, poor customer service or fraudulent activities.
• Sports coverage and variety: Look for a betting site that offers a wide range of sports and markets, both pre-match and in-play, covering popular events such as Premier League football, Grand Slam tennis, Ashes cricket, Cheltenham Festival horse racing and more. Also look for a betting site that offers niche sports and markets, such as esports, politics, entertainment and virtual sports.
• Odds quality and payout levels: Compare the odds offered by different bookmakers on various sports and events, using tools such as Oddschecker or Smarkets. Look for a betting site that offers competitive odds and high payout levels, which indicate how much they return to their customers in winnings.
• Bonuses and promotions: Look for a betting site that offers generous welcome bonuses for new customers, such as free bets, matched deposits or risk-free bets. Also look for a betting site that offers regular promotions for existing customers, such as enhanced odds, acca boosts, cashback offers or loyalty schemes.
• Payment methods and security: Look for a betting site that offers a variety of payment options for deposits and withdrawals, such as debit cards, e-wallets, prepaid cards or bank transfers. Also look for a betting site that processes payments quickly and securely, using encryption technology and verification procedures to protect your transactions.
• Customer service and support: Look for a betting site that offers friendly, helpful and professional customer service agents who can be contacted via live chat, phone or email 24/7. Also look for a betting site that offers comprehensive support resources, such as FAQs, guides or tutorials.

Based on these criteria, we have ranked 10 of the best betting sites in the UK in this article. However, we also encourage you to do your own research and compare different betting sites before making a final decision.

How do I claim and use the welcome bonuses and promotions?

To claim and use the welcome bonuses and promotions offered by the betting sites, you need to follow these steps:

• Register: The first step is to register an account with the betting site of your choice, using the promo code (if applicable) that is provided in this article or on the betting site’s website.
• Deposit: The next step is to make a deposit using one of the payment methods available on the betting site. The minimum deposit amount may vary depending on the betting site and the bonus offer, but it is usually £10 or more.
• Bet: The final step is to place a qualifying bet using your deposited funds on any sport or market that meets the bonus terms and conditions. The minimum bet amount, odds and time limit may vary depending on the betting site and the bonus offer, but they are usually £10 or more, evens (2.00) or greater, and within 7 or 30 days of opening your account.

Once you have completed these steps, you will receive your bonus funds or free bets in your account within a few hours or days of bet settlement. You can then use them to place bets on any sport or market that meets the bonus terms and conditions. The bonus funds or free bets may have wagering requirements, expiry dates or other restrictions that you need to fulfil before you can withdraw any winnings from them.

How do I bet safely and responsibly online?

To bet safely and responsibly online, you need to follow these tips:

• Set a budget: Before you start betting online, you need to set a budget that you can afford to lose and stick to it. You can use tools such as deposit limits, loss limits or self-exclusion to help you manage your spending and prevent problem gambling.
• Do your research: Before you place a bet online, you need to do your research and analyse the sports, markets, events, teams, players and odds that you are interested in. You can use tools such as statistics, trends, news, tips or predictions to help you make informed decisions and increase your chances of winning.
• Compare odds: Before you place a bet online, you need to compare the odds offered by different bookmakers on the same sports, markets or events that you are interested in. You can use tools such as Oddschecker or Smarkets to help you find the best odds and value for your bets.
• Bet with your head: When you bet online, you need to bet with your head and not with your heart. You need to avoid emotional or impulsive betting, such as chasing losses, betting on your favourite team or player, or betting under the influence of alcohol or drugs. You need to bet rationally and objectively, based on facts and evidence.
• Have fun: The most important tip is to have fun when you bet online. Betting online should be a form of entertainment and not a source of stress or addiction. You need to enjoy the thrill and excitement of betting online, but also accept the risks and losses that come with it. You need to bet for fun and not for money.

If you feel that you have a gambling problem or that you are losing control over your betting behaviour, you should seek help from professional organisations such as GamCare, GambleAware or Gamblers Anonymous. They can provide you with advice, support and treatment for your gambling issues. Remember that gambling should be fun and responsible.